Back in July we announced that our new collection, Simply Dinny by Dinny Hall, had been launched online, we are now pleased to announce that from this week, this exclusive collection will be available from stores nationwide.

With the store launch our collaboration with iconic British jewellery designer Dinny Hall and our Simply Silver Brand, we take a look behind the scenes with Dinny Hall herself and catch up with Simply Silver Buyer Sarah Ellis, to find out her “buyer’s picks” for this season. Hi Dinny! Can you tell what your aim of the simply Dinny collection is? “Basically, we want to get the women shoppers to love the collection and buy timeless pieces for themselves. The main thing is that you can ‘keep’ it – a jewellery box treasure which is timeless.” You must be asked to collaborate with a number of brands, why Jon Richard and how do you think your signature styling have been translated into a high street collection? “I wanted to work with Jon Richard because you are a jewellery specialist. There is a nice trust element that goes with working with a company whose number one purpose is to solely be a jewellery specialist. From looking at the Jon Richard ranges, I could see that we could mirror my classic collections into collaboration that would work really well and have the signature Dinny Hall stamp." Hi Sarah! You’ve been involved with the launch of the Simply Dinny collection from the very beginning and it now launching in stores this must be very exciting for you. What’s your favourite collection and piece from Simply Dinny? “I Love the Raindrop collection in its entirety! If I had to choose one piece from this collection it would be the double linked raindrop bracelet. It’s the type of bracelet that can be worn elegantly on its own for the office or layered up with other wrist wear pieces for a more contemporary look.” What are you key pieces for this seasons? “Another favourite is the Takenoko Kidney shaped hoop – I love that this is a modern twist on the timeless Bamboo styling of Dinny’s signature collection. Dinny’s stunning chandelier Peardrop earrings are also fab for bridal wear or a special occasion! Finally, the Petals pendant. It’s such a timeless style and I love how dainty it is!! Take an exclusive look at the making of the collection, with a sneak peak at Dinny’s sketches….