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Halloween Lifestyle

High-end Halloween: The sophisticated way to celebrate this season

Halloween is the best excuse to go all-out tacky, but if you’re after something a little more refined this year, we’ve got you covered. If you’ve been invited to a spooky-yet-sophisticated soiree or an elegant Halloween dinner party, follow our step by step makeup guide for your new go-to refined Halloween aesthetic.

We teamed up with Kat Von D Beauty (the go-to destination for bold, vivid coloured, cruelty-free makeup) at Debenhams Market Street Manchester, to create an iconic gothic glam Halloween look just for you.

Step up your Halloween game this year and check out the key steps you’ll need to achieve our new frighteningly favourite Halloween look for 2019…    

Step One

Maximise the shape of your eyebrows by using a brow brush to tame the hair upwards. For perfectly full and balanced brows, use Browstruck powder to instantly fill in and even out your eyebrow shape with a realistic hair-like finish. Prime under and around your eyes with KVD Lock It concealer. Choose a shade of concealer that is two shades lighter than the skin tone under the eye to correct darkness and discolouration.

Step Two

Draw and apply a winged shape under and around your eyelid with KVD Everlasting Lip Liner, in a shade of your choice (we opted for a vivid Coven shade). Blend the outline of the winged shape with a crease brush and use a similar shade in powder from the KVD Limited Edition ‘Vegan Love’ Eyeshadow palette to blend and fill.

Step Three

Intensify and define your eyes by adding black eyebrow pomade / black eyeshadow as close to the lash line as possible. Eyeliner can be used within the waterline and a highlight can be applied to the inside corner of the eyes for maximum impact. Apply KVD Go Big Or Go Home mascara by working the brush from the lash roots, wiggling through to the tips. Add more layers of mascara to turn up the volume. 

Step Four

Blend the outline of your gothic glam winged eye makeup with a concealer to match your skin tone.  Prime your skin (forehead, cheeks and chin) and apply KVD True Portrait Foundation. Use KVD Lock It Concealer to buff in the foundation, removing any excess concealer from under your eyes.

Step Five

Contour and highlight with KVD Shade and Light Contour Palette.

Not sure where to start with contouring? Here’s a top tip from @nadinesface @katvondeebeautymanchester: “Using a darker shade of powder, define your cheekbones by drawing a line from the top of your ear to the corner of the mouth. Apply your highlight by using a lighter powder and imagining where the sun would hit your face – cheeks, forehead, nose and chin are the key areas!”

Step Six

It’s time to create your ombre lip!  Begin by outlining your lips with Kat Von D – ‘Everlasting’ Lip Liner 0.3g (used to draw your winged eye outline in Step 2).

Step Seven

Apply KVD Exorcism Everlasting Liquid Lipstick to lips and leave to dry for a matte finish. Apply white lipstick to the centre of lips and blend with a brush into the matte lip colour to create an ombre effect. Add extra shine to your lips and brow bone with the ‘pink opal’ powder shade from KVD Alchemist Highlighter and Contour Palette for that final touch.

Step Eight

Complete the look by using KVD Dagger Tattoo Liner to draw the trademark Kat Von Dee star on your cheekbone.

Watch Our Tutorial now:

Now that you’ve mastered your gothic glam Halloween makeup, it’s time to find a fancy finish to your look with our killer collection of sophisticatedly-spooky accessories. Get set to scare with our favourite pieces for the season of fright!

If you’ve got it, haunt it. Complete your ‘Glam-oween’ look with some wickedly glam jewelled rings this Halloween. Show your Halloween spirit by stacking multiple coloured gemstone ring designs for the ultimate sinister style.

Searching for the finishing touch to your hauntingly haute makeup look?  Get set to party and make an entrance with our black crystal shower statement chandelier earrings.


The promoter of Jon Richard LTD win jewellery up to the value of £30 and Kat Von D Manchester Products is Jon Richard Limited, Tilson Road, Wythenshawe, Manchester, M23 9GF(“Promoter”)

1.1. This Prize Draw is open nationwide. Entrants must be over the age of 16.

1.2. Employees of the Promoter or any associated company and their immediate family as well as sponsors of the competition and their employees and judges of the competition and their immediate family, or anyone else involved in the organisation of the competition, may not enter the competition.

1.3. Entrants will require access to the internet to enter the competition.

1.4. Entrants must have their own active and public personal Instagram account.

1.5. Entrants remain subject to the Instagram terms and conditions.

2. How to enter

2.1. To enter the competition entrants must enter via the below methods:

2.2. Follow Jon Richard on Instagram, like post and comment.

The winner will be chosen from all entries across all posts.

2.3. Entries must be made between 6pm GMT on 23.10.19 and 11.59pm GMT on

27.10.19 (“Competition or Competition Period“) to be valid. Winner will be announced on Instagram and emailed directly from the promoter.

2.4. Entries received after the end of the Competition Period will not be valid.

2.5. No third party or automated entries are permitted.

2.6. All entrants (including the winner(s)) must comply with any reasonable directions given to him or her by the Promoter in connection with the competition. Failure to comply with such directions may result in an invalid Entry and/or withdrawal of the Prize.

3. Winner selection and contact

3.1. The Promoter will select 1 x winner.  The decision of the Promoter shall be final. The Promoter will announce the winner by naming the winner on a Jon Richard Jewellery Instagram.

3.2. No correspondence will be entered into respect of any decision made in connection with the competition.

3.3. At the end of the Competition Period, the Promoter will announce the winner on Instagram and will also contact the winner via direct message and email (“Winner”) whereby the Promoter will ask the Entrant to provide their address for postal of prize(“Details”). Once the Details have been provided in the manner stipulated herein, the Promoter will provide further details regarding the Prize.

3.4. If any winner fails to provide their Details to the Promoter within 48 hours of the Promoter mention on Instagram and email on Instagram, asking them to provide the Details in accordance with clause 3.2 then the Promoter acting in its absolute discretion may:

3.5.1. Make further attempts to contact that winner; and/or

3.5.2. Withdraw the Prize from that Winner.

3.6. If the Prize is declined by a Winner or is withdrawn from a Winner by the Promoter under clause 3:

3.6.1.the declining or forfeiting Winner will continue to be subject to the provisions of these Terms and Conditions; and the Promoter may offer the Prize to a new Winner selected by the Judges in accordance with this clause 3.

4. Prize

4.1. Win jewellery up to the value of £30 and Kat Von D Manchester Products 

 4.2 The Prizes are non-transferable and non-refundable and the Winners cannot request any alternative prize.

5. Winner publicity

5.1. The Promoter reserves the right to publish the Winner’s name and Entry on the Promoter’s official social media accounts, including Facebook and Instagram and on its website found at www.jonrichard.com

5.2. By entering the competition, if you are a Winner you agree to your Entry being published in accordance with clause 5.1 and to take part in and co-operate fully with all reasonable publicity accompanying or resulting from this competition without further recompense.

6. Entry requirements

6.1. Any Entry that is deemed by the Promoter, in its sole discretion, to be unlawful, obscene, vulgar, pornographic, hateful, threatening, discriminatory, offensive or which may otherwise bring the competition or Promoter into disrepute will be excluded from the Prize Draw and the Promoter reserves the right to take any further action in respect of such Entry that it deems appropriate.

6.2. The Promoter will fully co-operate with any law enforcement authorities or court order requesting or directing the Promoter to disclose the identity of or to locate anyone posting or linking any content to its, facebook or Instagram pages which infringes any third party rights or is in breach of any of these Terms and Conditions or any applicable law.

7. Use and display of Entries and copyright

7.1. The copyright subsisting in the Entry must belong to the entrant. Entrants will retain copyright in the Entries they submit. Entrants must not have infringed the rights of any other party or breached any laws when submitting their Entries. If an Entry contains reference to or images of a person, the consent of that person (or their parent or guardian if they are under 18) must have been obtained.

7.2. By submitting an Entry:

7.2.1.you licence and grant the Promoter, its affiliates and sub-licensees an exclusive, royalty free, perpetual, worldwide, irrevocable and sub-licensable right to use, reproduce, modify, adapt, publish and display such content for any purpose in any media including, but not limited to the Promoter’s website, social media accounts, marketing materials, newsletters and promotional material without further compensation, restriction on use, attribution or liability;

7.2.2.you waive any moral rights or similar rights in respect of your entry to which you may be entitled (at the time of submission or in the future) under the Copyright, Designs and Patents Act 1988 as amended time to time or under any similar applicable laws in force from time to time in force anywhere in the world;

7.2.3.you acknowledge that third parties will have access to and will be able to republish your Entry in accordance with the terms of use of the social media platform through which your Entry is submitted.

8. Liability

8.1. Except for death or personal injury caused by negligence of the Promoter or its agents or representatives or for fraud or fraudulent misrepresentation, neither the Promoter, nor its agents or representatives assume responsibility for:

8.1.1.any Prize that is not redeemed;

8.1.2.any personal property;

8.1.3.any loss of enjoyment or wasted expenditure;

8.1.4.any system failures or malfunctions of any third party websites;

8.1.5.any incomplete, lost, delayed or late Entries;

8.1.6.any failure to fulfil obligations of any third parties involved in this Prize Draw;

8.1.7.any fault, malfunction, damage, loss or disappointment suffered by the participants in the Prize Draw howsoever arising from participating in the Prize Draw;

8.1.8.communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilised in any aspect of this Prize Draw;

8.1.9.inaccessibility or unavailability of the internet, or any website (including without limitation any social media web sites) or any combination thereof through dial-up, broadband, mobile internet or WAP connections;

8.1.10. any injury or damage to a participant which may be related to or arising from the Prize Draw or the Prize;

8.1.11. if for any reason the Prize Draw or any website in connection with the Prize Draw is not capable of running as planned for reasons which may include without limitation, infection by computer, virus, tampering, unauthorised intervention, fraud, technical failures or any other causes which may corrupt or affect the administration security, fairness, integrity or proper conduct of this promotion; and/or

8.1.12. any other matter outside of their reasonable control.

8.2. Nothing in these Terms and Conditions affects your statutory rights.

8.3. To the extent permitted by law, all conditions, warranties and other terms which might otherwise be implied by statute or common law are expressly excluded from these Terms and Conditions.

8.4. The Winners agree to indemnify and keep indemnified the Promoter, its group of companies and their officers, employees and agents from and against all liabilities, losses, damages and expenses (including legal and other professional fees) arising out of or in connection with any allegations or claims resulting directly or indirectly from:

8.4.1.their Entry into this Prize Draw; and/or

8.4.2.their receipt and use of any Prize.

9. General

9.1. The Promoter reserves the right to cancel or amend the competition or these Terms and Conditions if it has reasonable grounds for doing so. Any changes to the competition or these Terms and Conditions will be announced by the Promoter through its Facebook/account.

9.2. By entering the Prize Draw you accept these Terms and Conditions as in force at the time you submit your Entry.

9.3. Any person who provides their Details to the Promoter in connection with this Prize Draw accepts:

9.3.1.these Terms and Conditions; and

9.3.2.the use of their personal data by the Promoter: for the purpose of administration of the competition (including publishing the names of the Winners and any administration relating to the Prize); and any other purpose for which they have consented.

9.4. The use of any personal data by the Promoter shall be in accordance with the Promoter’s Privacy Policy which can be found on the Promoter’s website at

9.5. Without prejudice to clause 6.1, the Promoter reserves the right to exclude any Entry from the competition  if it deems it to be ineligible or otherwise invalid and the Promoter shall have complete discretion in this respect.

9.6. No responsibility can be accepted for lost Entries or incomplete Entries. Proof of Entry is not proof of receipt.

9.7. If any provision of these Terms and Conditions (or part of any provision) is found by any court or other competent authority to be invalid, unenforceable or illegal, the other provisions shall remain in force.

9.8. If any invalid, unenforceable or illegal provision would be valid, enforceable and legal if some part of it were deleted, the provision shall apply with whatever modification is necessary to give effect to the commercial intention of the Promoter.

9.9. No failure or delay by a party to exercise any right or remedy provided under these Terms and Conditions or by law or any abandonment of any such right or remedy shall constitute a waiver of that or any other right or remedy, nor shall it preclude or restrict the further exercise of that or any other right or remedy.

9.10. No single or partial exercise of such right or remedy shall preclude or restrict the further exercise of that or any other right or remedy.

9.11. The competition, these Terms and Conditions and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales. The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim which may arise out of or in connection with the competition or these terms.

By entering their details, entrants will be deemed to have accepted and agreed to be bound by these terms and conditions.