Jon Richard Ltd's unique collection of brands offer wide ranging appeal from the style crazy fashionista to the style savvy 50 something, blurring age boundaries and making sense of fashion. The creative genius behind this inspirational collection of jewellery brands is founder and chief executive, Malcolm Stark, whose career was launched in a Manchester advertising agency in the early 80's.
Seeking diversification from this role, in 1985 an unexpected twist came when Malcolm saw an advertisement in the Manchester Evening News for a small jewellery business, which he then went on to buy. From his creative beginnings, Malcolm realised the company's potential after discovering a niche in the market for design-led, competitively priced jewellery and accessories. He then teamed up with Managing Director, Sarah Frew in 1990 who had a strong design background obtained from previous roles at Ralph Lauren and Liberty of London. The success of this partnership has resulted in the Manchester based company currently trading in over 130 outlets Nationwide.
"I believe that in order to make a fashion business work you have to be out there seeing for yourself what's going on. I find inspiration in every corner of the world, absorbing and interpreting trends from New York, Paris and Milan to the depths of India and China. Offering such a wide brand portfolio means that we are catering for every woman's needs and individuality so we have to ensure that our eyes are wide open to every taste and trend."
Jon Richard head office sits in over 1500sq ft of office and warehouse space with a 50 strong team that cover all areas of buying, sales, design, merchandising, marketing and public relations.
The buying teams are fashion focused, visiting all of the latest catwalk shows and exhibitions, travelling the world in search of inspirational pieces, sourcing globally from the Far East, India, America and Europe.
Jon Richard's experienced sales team of 12, travel throughout the UK ensuring all Jon Richard concessions maintain the highest standards of merchandising, display and customer service.
There are three key brands, Jon Richard, Mood and Simply Silver, all of which are tailored to every market type with something for everyone.
Jon Richard is a premium brand offering more exclusive fashion styling with the focus on occasion wear and wedding jewellery. Jon Richard retails between £7 and £200.
Mood captures the key trends of the season in fun and fashionable designs, it is designed to sit alongside the most contemporary of jewellery brands on the high street market. Mood retails between £3 and £40.
Simply Silver offers a wide range of modern and sculptured designs in polished Sterling Silver. It is the most diverse brand within the Jon Richard portfolio, designed to appeal to all tastes and occasions. Simply Silver retails between £4 and £100.